Artist INFO

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The 2023 artist application will be open in early 2023.


Please join our email list to get a notification when the 2023 application is open.


Reminders for artists interested in the 2023 LJAWF:

  • Make note of the application timeline so that you can apply as soon as the 2023 application opens. 

  • The application deadline is flexible and subject to booth availability. 

  • Booths are first come, first served and we have limited availability. 

  • Apply ASAP to ensure the best chance at receiving an invitation to participate. 

  • Join our email list to receive an email reminder about the 2023 artist application. 


If you have questions about the artist application process, please email the Art Director at


Thank you for celebrating art with the La Jolla Art and Wine Festival!


What are next year's festival dates?

  • Saturday, October 7 to Sunday, October 8, 2023

Why should I participate in this show?

  • The La Jolla Art & Wine Festival will be in the heart of the village of La Jolla, surrounded by upscale galleries and stores.

  • LJAWF has partnered with the La Jolla Village Merchants Association, so we expect merchants to invite their clientele to the show.

  • The show raises money for public schools. 


How can I access details about the LJAWF's terms and conditions?

  • For a complete list of terms and conditions, please check the Zapplications application page. For your convenience, we have provided some of the terms and conditions here for you to view.

How can I apply for the Festival?

  • Applications will be available through Zapplications. Artists must register with ZAPP and create a free profile to apply for the LJAWF.

  • LJAWF has a non-refundable $40 application fee.


  • Artists must follow all current San Diego County, San Diego City, CDC, and LJAWF guidelines for COVID-19 at the time of the event in October 2022.

  • Artist agrees not to attend the event if experiencing any symptoms of COVID-19 or if exposed to another with a confirmed case of COVID-19.

  • For a list of the most current guidelines check the:

Who are the judges selecting the awards for the LJAWF?

  • Local gallery representatives and artists. 

How will I know if I am accepted?

  • Artists will be notified. More information to come.

What should I do if I am accepted?

  • Upon notification of acceptance through Zapplications, artists must go to the LJAWF website to select their booth (select "Pay for Booths" under the Artist tab).

  • Booths will be sold on a first-come, first-served basis this year.

  • To confirm their spot, artists must select their booth and pay the booth fee in full, within one week of receiving their acceptance notification. 

  • Accepted artists should take advantage of special, discounted hotel rates offered to exhibiting artists. A list of discounted hotels will be available on the LJAWF website for artists to have ample planning time.

How will people know who I am at the festival?

  • The festival program will contain a map of the street and a corresponding key connecting the booth number to your name.

  • Prominently, professionally displayed booth labels will include your name and booth number.

What will be included in the artist packet?

  • Accepted artists will receive an electronic artist packet prior to festival load-in.

  • The digital packet will include the following items: 

    • load-in/load-out instructions

    • load-in/load-out map

    • parking pass with directions to the shuttle stop location 

    • lunch menu to order from local restaurants

  • Please print a copy of this packet if you require a hard copy

What does my booth fee include?

  • LJAWF provides the space from which to sell, but all artists must bring their own clean white tent. All booth displays must be professional.

  • Artists are provided with laminated booth signage (which lists your name, medium, and booth number), limited free parking with shuttle service, booth sitters, and hotel referrals.

  • The festival provides 24-hour roving security the weekend of the festival.

During what hours of the festival am I required to be in my tent?

  • Artists are required to man their booths during the festival hours of 10am to 6pm on Saturday, October 7th and 10am to 6pm, Sunday, October 8th. Artists that do not follow this rule will not be invited back.

Where will I go if I need to rest, eat, or schedule a booth sitter?

  • LJAWF provides an "Artists' Cove" as an exclusive rest and dining area for artists.

  • This area will be staffed with a "Cove Concierge" that can assist you with scheduling a "booth sitter.”

Can I embellish my booth?

  • The LJAWF encourages artist creativity in booths. However, please note that extended signs, tables, flags, umbrellas, chairs or other items will NOT be allowed beyond your designated tent space due to fire lane regulations. 


Do you provide overnight security?

  • Artists are responsible for the security of their belongings at all times.

  • The festival provides 24-hour roving security the weekend of the festival.

How can I increase my chances of being accepted?

  • Provide a clear and detailed artist statement to describe the methods, materials, and inspiration for your art.

  • Ensure that your artwork shows well in the images: clarity and detail are more important than mood lighting.

  • Present a booth image that shows clearly how you arrange and organize your work in an outdoor festival. The jurors like to see the scale of your work and continuity of style.

Booth Information

  • The space for a single booth is 10’ x 10’ and the space for a double booth is 10’ x 20.’ 

  • All artists must bring their own clean white tent. All booth displays must be professional.    


  • Booth selection is not final until payment is received. The easiest, fastest way to purchase your booth is via our online payment portal. 

Hotel Information

Hotel information will be available on the LJAWF website under Visitors.

Seller’s Permit and Contract

Exhibitors are responsible for establishing their own merchant accounts for collecting payment. Artists must have a current and valid California State Board of Equalization Permit to participate in the LJAWF. Artists are solely responsible for collecting monies for works sold and for payment of taxes to any city, county, state, or federal agency. Artists must have their permit onsite during the Festival. All Artists are required by the State of California to file a Sales & Use Tax Return. 

The Art Director can be reached at: